And yes, there is a reason Mercy is dressed that way.
With Japan being home to many of the world’s most passionate gamers, Japan Railways Group periodically partners with popular video game franchises to add a little extra fun to fans’ train travel in Japan, like we’ve seen in previous tie-ups with the Final Fantasy and Pokémon series. For its next video game collaboration, though, JR Central (a.k.a. JR Tokai) is teaming up with a series that hails from the U.S.
This summer, characters from the cast of Blizzard’s Overwatch will be taking a ride on the Shinkansen as part of the Payload to Osaka campaign (a reference to the game’s “payload escort” missions). The promotion’s key art shows Hanzo, D.Va, Genji, Kiriko, Mercy, Hammond, and Jetpack Cat getting off the bullet train at Shin Osaka Station, the closest stop on Japan’s high-speed rail network to downtown Osaka. The artwork contains a few tips of the hat to Osaka’s famous food culture, with Hammond snacking on takoyaki octopus balls and Hanzo scarfing on a steamed pork bun (and you’ll note that Hanzo is eating it after getting off the train).
From July 17 to September 23, passengers onboard JR Central Shinkansen trains can take an Overwatch-themed quiz via their smartphones, and correctly answering the questions gets you one of seven phone wallpapers. While the wallpaper you win is randomized, you can take the quiz as many times as you want during your ride (10 questions are randomly pulled from a pool each time), and JR Central guarantees you won’t get any duplicate wallpapers until you’ve completed a full set of all seven.
Even if you’re not up to taking the quiz, you can still receive a PC wallpaper image of the illustration just by answering an online questionnaire, which, like the quiz, can be accessed through the promotion’s official website, while onboard the bullet train. This also serves as a record of your Shinkansen ride, which you can then show at the Osaka Nipponbashi branch of anime merchandise store chain Animate to receive an Overwatch cleaning cloth with the same illustration.
Animate Osaka Nipponbashi will also be hosting an Overwatch Payload to Osaka popup store with character pins and acrylic mini standees from July 17 to 26.
While Overwatch does have fans in Japan, the series’ most passionate supporters tend to hail from other countries. With international tourists accounting for so much travel in Japan these days, though, especially on the JR Tokai section of the Shinkansen network that connects Osaka with Kyoto and Tokyo, JR Central most likely expects to get a lot of interest from non-Japanese fans, enough so that the company felt the need to follow up on its official Twitter announcement for the collaboration with a statement that “These items are available in Japan only.”
Speaking of the Twitter announcement, at least one non-Japanese fan was furious about the clothing that Mercy is wearing in the artwork.
What is this kind of OUTFIT? ugly as hell pic.twitter.com/4wkggD4fpR
— 𓆩♡𓆪✦ÆØNLIZ ✦
From the choice of words and capitalization, that was probably meant as a rhetorical question, but hey, there’s actually a reason for this outfit (sorry, OUTFIT). Aside from having a vibrant food culture, Osaka is also known for its flashy fashion sense, in particular its ladies’ fondness for animal prints. Granted, it’s usually associated with women of a more mature age than Mercy, but a little touch of Osaka style isn’t completely out of place here.
Related: JR x Overwatch Payload to Osaka official website, Animate Osaka Nipponbashi
Source: JR Central via Hachima Kiko
Images: JR Central
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