Stay salty, everybody.
Shibuya is one of Tokyo’s most exciting neighborhoods. Between world-famous tourism landmarks like the statue of faithful dog Hachiko and the scramble intersection, plus shopping options from iconic stores like fashion mecca 109 and Nintendo Tokyo, there’s a lot to see and do in this part of downtown, and if you’re visiting this summer you might want to stop by the Shibuya Ward Office too and grab a little something to eat.
No, this isn’t another semi-secret ward office cafeteria we’re talking about. Instead, the Shibuya Ward Office is giving out free sodium tablets as of June 1.
Shibuya Ward’s goal isn’t to promote snacking, though. The complimentary salt tablets are part of Good Sweat Shibuya Action, a multi-faceted public awareness campaign aimed at dealing with the high heat and humidity that come with summer in Japan. While it might not be as much of an issue in countries with higher salt intakes in their daily diets, in Japan profuse sweating leading to dangerously low levels of sodium in the body is a legitimate concern for many people, with supplements for replenishing sodium and other vital minerals lost during perspiration, such as Kabaya Foods Corporation’s Enbun Charge Tablets being sold in pharmacies and convenience stores.
However, not everyone carries a supply of tablets on them, and as the effects of heat stroke can sneak up on people, Enbun Charge Tablets are now being offered free of charge at the Shibuya Ward Office. Anyone who wants one can simply grab a tablet from the box located in the second-floor atrium of the building.
▼ The Shibuya Ward Office is just one black away from the Shibuya Parco shopping center, which houses the Nintendo Tokyo and Shibuya Pokémon Center stores.
▼ A banner announcing the free Enbun Charge (塩分チャージ)
Boxes of free sodium tablets will also be placed at 29 other locations in Shibuya Ward, primarily libraries, public gyms/sports facilities, medical centers, and government offices, tying into the ward’s initiative to promote “cool sharing spots,” climate-controlled common-use areas where a large number of people can cool off in a more aggregately energy-efficient manner than simultaneously running their own home air conditioning units.
As the tablets are individually wrapped, there’s no need to use them right away, so swinging by the ward office and grabbing one to keep on hand for later in the day is an option too.
Source: Shibuya Keizai Shimbun, PR Times
Images: PR Times
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